Head of New Markets
Internet | Berlin Area, Germany, DE
Statistician turned marketer with a history of delivering data-driven, actionable insights for building strategy and scaling businesses through insight-informed opportunities for growth. Passionate about technology-driven innovation and customer-driven business models. Internet industry experience at multiple VC-backed start-ups (SoundCloud, Betfair, MadBid), start-up mentor and advisor and recent MBA graduate of IESE Business School.
Specialties: Web analytics, marketing strategy, customer segmentation, general management, online strategy, product positioning, social media, lifecycle marketing, competitive analysis, forecasting, propensity modelling, consumer research, business intelligence, data mining, six sigma, project management, stats, SAS, SQL, SPSS, Excel, VBA, Googling, metaphors, vegetable chopping, The Simpsons